#19 CRIMES WINE LABELS SOFTWARE#
#19 CRIMES WINE LABELS DOWNLOAD#

This uses a combination of optical and depth sensing sensors and software to accomplish, and is very bandwidth intensive. An array of cameras around the stage records the actors from all sides, and then the resulting data is combined to create a 3D geometry mesh of each actor, per frame, using photogrammetry and location estimation.

“The process is similar to the original Matrix films,” notes Oberdorfer. While shot during the pandemic, Metastage made the creative process, from planning the shoot to the production itself, very seamless - even under unprecedented circumstances. Tactic used these facilities to live capture the actors in costume, which were later mixed with computer generated set pieces. Metastage is an official partner of Microsoft’s Mixed Reality Capture Studios, with capabilities that allow a virtual camera (or viewer) to move around live performers at will - creating content that can be used in everything from games and movie-like experiences to education and training. “The challenge of bringing that cinematic feel to these stories pushed us and led to an entirely new, creative solution using live actors captured as volumetric footage at the Metastage facility in Los Angeles.” “O’Reilly’s story is larger than life and the project was originally conceived as short films by the 19 Crimes wines team,” explains Tactic President Peter Oberdorfer.

#19 CRIMES WINE LABELS DOWNLOAD#

Users can download the “Living Wine Labels” app and activate each scene by holding their mobile devices over the four supported bottles: Red Wine, Cabernet Sauvignon, The Uprising, and The Banished. Broken into four parts, the scenes depict the harrowing tale of O’Reilly’s sentencing, imprisonment, escape and journey aboard a prison ship to Australia. This new 19 Crimes experience on the wine labels marks an industry first in the use of volumetric capture technology - transforming the bottle into various historical landmarks based on true accounts of John O’Reilly’s remarkable story. This experience delivers on that promise.” “Now, AR is a part of the DNA of 19 Crimes and our loyal fans expect us to show them something new and innovative. “Since the beginning of our partnership, we’ve always counted on Tactic to deliver next-level AR,” says Ming Alterman, 19 Crimes Director of Digital Performance and Partnership. Now, in collaboration with Metastage studio, using Microsoft’s volumetric capture technology, the team continues to revolutionize with an all new AR experience on its wine labels - starring real actors portraying scenes featuring 19 Crimes’ iconic rebel John O’Reilly. *(SOURCE: IRI Total US MULO, Calendar Year 2020 and Calendar Year ending 11.28.21, Dollar Sales).Since their first success in reinventing the category with its “Living Wine Labels” app, 19 Crimes wines, and immersive creative and production studio, Tactic have continued to push for new and different ways to expand the boundaries of augmented reality storytelling. Though Snoop Cali Rosé won the most innovative wine award this year and Snoop Cali Red won for 2020, the Living Wine Labels core line also includes personalities like John Boyle O’Reilly, who on his 1867 transportation journey to Australia published poetry throughout and outwitted prison guards on arrival to escape to America, and Jane Castings, who was caught and convicted for receiving stolen goods of cheese and bacon that landed her seven years in Tasmania.Īs the newest AR experience requires only an internet connection, it’s easy enough to use on a whim, allowing the wine to speak for itself this year and undoubtedly serving the entertainment so desired from your guests. “AR gave us the unique opportunity to let these historic criminals-turned-colonists tell their own stories in a way that resonates with today’s consumer,” furthered Alterman. What better way to tell their authentic stories than hearing it through their voice?” said Alterman. “We had a brand that was already resonating with consumers because the stories of the people on our 19 Crimes labels were real and they were pioneers. This is how the concept of Living Wine Labels came about as there was already an intrigue behind the faces on the bottles.

19 crimes wine labels