The new hire’s lack of PR experience is particularly interesting given that a now-defunct job listing for a Buckingham Palace assistant communications secretary requires “extensive experience of working within a busy, high-profile communications office, preferably at a management level.” (The one exception is Sally Osman, who had a brief stint as a Daily Mail reporter in her early career before working for the King and then the Royal Household from 2013 to 2018.) An analysis of the careers of the five most recent people to hold the position of the now-King’s communications secretary shows at least some history in media relations. To cherry-pick individual stories or views as being representative of those publications’ entire content and commentary - or Mr Andreae’s personal opinions - would be a willful misrepresentation of the way in which all news organisations operate.”Īndreae is not the first person from the news media industry to lead the King’s press team, but the monarch’s most recent communications secretaries with such experience hailed from the BBC, not the tabloids. In a statement to BuzzFeed News, a spokesperson acting for Andreae said, “Over the course of a 25-year career in national newspapers, Mr Andreae worked for publications that contained a great diversity of news stories and opinions on all matters of public interest, including members of the royal family. (BuzzFeed News could find no evidence that Andreae has ever worked in communications - according to British media industry stories over the years, he has worked in a reporting or editorial capacity since at least 1994, when then-22-year-old Andreae was working at Tatler magazine.) In the July story that broke the news of Andreae’s hiring, Sunday Times royal correspondent Roya Nikkhah wrote that the couple’s choice of the tabloid veteran “caused some eyebrows to be raised in royal circles,” not least of all because, Nikkhah reported, unlike the then–future king’s previous communications secretaries, he had no experience in public relations. Tobyn Andreae, former co–deputy editor of the Daily Mail and, before that, the Mail on Sunday, officially assumed the position of the King and Queen Consort’s communications secretary on Monday, BuzzFeed News can confirm. A new addition to the staff of King Charles III and Camilla, Queen Consort, has raised questions about the couple’s future media strategy and the much-debated relationship between the royal family and the British tabloid media.

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